The Top Toast: Ya Kun and the Singapore Breakfast Tradition

The second edition of The Top Toast looks at how Adrin Loi turned his father s street corner coffee shop into a household name in Singapore. From a single outlet at Far East Square in 1998, the company now manages a total of 51 outlets in Singapore, and has also expanded into the region with 53 outlets in China, Hong Kong, Taiwan, Japan, South Korea, Thailand, Indonesia, the Philippines, Cambodia and Myanmar.
This book provides insights into Adrin Loi s leadership motivation and drive, and his passion in growing Ya Kun. It also looks at the importance of human resource management in developing a company, and having the right organizational structure and culture that can support business growth.
Finally, the reader is briefed on the strategic choices that confront a small business. Unlike a multinational company that can compete globally, Ya Kun has to choose its product mix carefully and select its battlefield with wisdom before growing strategically.

NEW TO THIS EDITION
Discussion of human resource strategies, and branding and marketing development in Ya Kun.

KEY FEATURES
. Relevant background information on the Executive Chairman of Ya Kun International, Adrin Loi, provides an enhanced understanding of his leadership philosophies. . Key features of the organizational structure and culture of Ya Kun International show how its structure and culture support its growth. . Critical components of the company s human resource policies and practices that support the company s growth strategy are examined. . Detailed analysis of the management s leadership style that facilitated Ya Kun International s growth in Singapore and beyond. . Succinct discussion of the franchising strategy as a key method of growth.

TABLE OF CONTENTS
List of Figures and Tables Acknowledgements Preface
Chapter 1 Company Profile Chapter 2 Strategic Planning and Competitive Advantage Chapter 3 Organisational Structure and Design at Ya Kun Chapter 4 Organisational Culture at Ya Kun Chapter 5 Human Resource Management at Ya Kun Chapter 6 Leadership at Ya Kun Chapter 7 Franchising Strategy at Ya Kun Chapter 8 Branding Strategy at Ya Kun Epilogue
Appendix A. Four Types of Corporate Cultures Appendix B. The Franchisee Relationship Quality Survey Bibliography